Plan International Project




Southern Punjab is the poorest and deprived part of the Punjab province, with high unemployment and lowest literacy rate most of the youth is unemployed and engage in daily voyage labouring.

Literacy rates and skills are low

The YEEP is covering the rural areas of Muzaffargarh, Rajanpur and Layyah districts in Southern Punjab. These districts were selected on the basis of their overall poverty incidence (estimated at 56%, 54% and 41% respectively) , poor access to relevant TVET services, literacy and school enrolment rates below the mean provincial average and geographical proximity. All 3 districts also suffered the worst monsoon-related floods in history in 2010. 45% of employment is in agriculture but exploitative arrangements of farming mean a high reliance on casual wage labour. Of the non-agricultural employed labour force 74% work in the informal sector.

YEEP Project target beneficiaries

The project is targeting 15 public and private sector TVET institutions and facilitates partnerships with at least 40 employers/local businesses. It will provide support that is more appropriate for youth and marginalised groups, and effectively support young women to secure employment. The final beneficiaries will be 31,164 (86%) to include those benefiting from the revised curricula at the 15 targeted TVET institutes and the household members of the direct target group benefiting from the skills and income realised by trained young people, one youth-friendly microfinance facility, and increased recognition of the value of vocational training, particularly for women and people living with disabilities

Traditionally, women opt for positions where their reproductive role in the household is not compromised and the female labour force is regarded by employers as semi-skilled, flexible in their attitudes and cheap labour. The low levels of female enrolment in the TVET sector raise questions of the efficacy of the TVET programmes. At national level, several recent policies and strategies and recognize that women presently lack education and skills development training opportunities. Women are typically enrolled in limited, stereotypical occupations such as dress making/tailoring, secretarial, computer, craft/cottage industry (garment making, embroidery, knitting, glass and fabric painting etc.), beauty, teaching and nursing.


  • To economically empower disadvantaged youth in deprived rural areas of 3 districts of Southern Punjab to engage in viable employment and livelihood strategies, predominantly targeting youth with limited formal education, women and young people living with disabilities./li>
  • To support marginalised young men and women aged 15-29 to secure meaningful, well-paid employment and self-employment through improving access to, and uptake of, effective, market-driven Technical and Vocational Education and Training (TVET), and creating linkages with employers and credit facilities


  • TVET Institutions deliver accredited, market-driven, competency based training curricula and work skills training appropriate for rural youth, women and young people with disabilities
  • Employers formally linked with targeted TVET institutions, and contributing to the design of competency-based curricula, and supporting job placements and apprenticeships for trained youth.
  • 3,694 Vulnerable young men and women supported to access free TVET, youth Enterprise and workforce skills training, job placement support and linked to youth-friendly micro-credit scheme.
  • Increased recognition of the value of vocational training amongst 133 communities particularly for young women and youth living with disabilities

Main Activities

  • Conduct a baseline survey, identify training needs, and map the capacity of existing TVET providers.
  • Support public and private TVET institutions, introduce new courses, and build the capacity of trainers.
  • Provide relevant, market-oriented, quality vocational trainings.
  • Introduce trainings for people with disabilities
  • Identify employers and job placement of youth and internship opportunities for course graduates.
  • Build capacities of youth (boys & girls) on EDT and life skills
  • Conduct community awareness and mobilisation campaigns to create demand for TVET.
  • Promote linkages between TVET providers, trainees, communities, government agencies, markets, and microcredit/microenterprise institutions.
  • Form District level youth network for advocacy and awareness rising about TVET trainings.


Provision of access to market-driven training and employment opportunities to vulnerable youth and women in rural districts of southern Punjab, Youth Economic Empowerment project (YEEP)


2.48 million Euros (90% European union funding & 10% Plan UK funding)

Additional Information

Plan International, Pakistan

National Rural Support Program (NRSP)

Training Centres
15 Public and private TVET institutes

Layyah District
Muzaffargarh District
Rajanpur District

Case Studies

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